I’m not familiar with much research on food noise as a topic by itself.
However you may find this paper on the power of sugar addiction in rats Intense Sweetness Surpasses Cocaine Reward - 2007
Our findings clearly demonstrate that intense sweetness can surpass cocaine reward, even in drug-sensitized and -addicted individuals. We speculate that the addictive potential of intense sweetness results from an inborn hypersensitivity to sweet tastants. In most mammals, including rats and humans, sweet receptors evolved in ancestral environments poor in sugars and are thus not adapted to high concentrations of sweet tastants. The supranormal stimulation of these receptors by sugar-rich diets, such as those now widely available in modern societies, would generate a supranormal reward signal in the brain, with the potential to override self-control mechanisms and thus to lead to addiction.
Its interesting you bring up the limitation, it seems that most of the “calorie reduced” food studies on animals are actually intermittent fasting studies
Glad to see you have had success giving up soda!